Worksheet 7 — Review-theme sheet · App Growth Decision Playbook

Use with chapter 7, Reviews and positioning. Define the sample before you read. A theme count is a share of the reviews you read — never a share of users.

App: ______________ Platform: ☐ iOS ☐ Android

1. Sample definition

Countries: ______________ Languages: ______________
Date range: __________ to __________ App versions covered: __________
Star ratings included: ☐ all ☐ only ______
Number of reviews read: ______ Selection: ☐ most recent ☐ other: ______
Anything that shaped this sample (new rating prompt, rating reset, featuring, a release): ______________

2. Tagging grid (up to two tags per review)

Tag types: P problem · W wish · R reason for choosing · C comparison with another app

#	Stars	Version	Tag 1	Tag 2	User's own words (short)
1
2
3
…

3. Theme counts (write each with its sample)

Theme	Type	Count	Written as
			"__ of __ reviews read (countries, dates)"

Technical themes (crash, sync, login, payment) → move to worksheet 6: ______________

4. Users' own words for why they chose the app

______________________________________
______________________________________
______________________________________

5. Competitor claims

Competitor: ______________ Listing checked on: __________

Their claim	Provable for us?	Relevant to our users (per section 4)?
	☐ yes ☐ no	☐ yes ☐ no
	☐ yes ☐ no	☐ yes ☐ no
	☐ yes ☐ no	☐ yes ☐ no

Gap — something our users value that neither page says clearly: ______________________

6. Positioning decision

Message we will test: ______________________ (true of current version ☐)
Where: ☐ custom product page / custom store listing ☐ store test ☐ community post ☐ no change yet
Would change our mind: ______________________

7. Rules reminder

☐ No incentives for ratings or reviews ☐ No opinion questions before the rating prompt ☐ Replies short, specific, no marketing ☐ No unattributed testimonials in the description